Both approaches work great!
We've found that casting the widest net possible has led to the most active boxes, and sometimes unexpected contributions.
You can also:
- Ask participants to help you invite more people by looking for the "Invite Friends" button in the upper-right corder of the group page.
- Send out reminders to friends you've already invited.
If you keep the invited group small and intimate, we have some recommendations that will help your AwesomeBox be successful:
- More reminders. When you're counting on fewer people to make cards and need everyone to participate, it helps to send more followup messages. There is always a few stragglers.
- Request multiple cards. Ask each friend to contribute two, three or more cards. Often people don't believe they have the prerogative to add more than one card unless you request it. And, this will also compensate for those who might drop the ball in making a card.